The 2025 Super Bowl isn’t just about the action on the field—it’s a stage for the year’s most memorable and buzzworthy commercials. From laugh-inducing moments to tear-jerking narratives, this year’s Super Bowl Ads have once again proven their place as a pop culture highlight.
Our team kept a close eye on the competition and handpicked the ads that truly stood out. Whether it was their clever ideas, smart strategies, or emotional punch, these commercials really stuck with us. Let’s dive into the 2025 Super Bowl Ads that captured our agency's attention and stole the spotlight!
David's Favorite
The Uber Eats ad stood out with its clever and humorous tagline, "Football is making us Eat," perfectly tying the excitement of game day to the convenience of food delivery. It built on the momentum of their previous football-themed commercials from this season, creating a strong connection between Uber Eats and football in customers' minds.
The ad was simple yet effective, driving home the message that Uber Eats is the go-to option for quick and easy meals during big moments. By reinforcing the brand's value of convenience and using relatable humor, it made the brand feel approachable and essential. As marketers, this ad reminds us of the power of simplicity and how a clear, culturally relevant message can resonate with audiences.
Video Description: Matthew McConaughey investigates the origins of football and its suspicious link to a conspiracy spanning centuries.
Courtney's Favorite
Coors Light’s Case of the Mondays commercial is a masterclass in using humor and cultural relevance to create a strong brand connection. By tapping into the universally relatable struggle of Monday fatigue, the ad positions Coors Light as the perfect remedy for the start-of-the-week blues.
The campaign goes beyond just a funny commercial—it drives engagement with an interactive landing page featuring a meditation video and a contest, encouraging deeper brand interaction. This ad reminds marketers that leveraging shared experiences, humor, and emotional connections can make a brand more memorable and engaging.
Video Description: Sloths find themselves in mishaps due to their slow pace, experiencing a Case of the Mondays.
Shane Wells Voices Coors Light Super Bowl Commercial
We’re excited to share that Shane Wells, the talented voice behind some of our past projects like Whitten Brothers and BBB, recently voiced this Coors Light commercial.
Justin's Favorite
Pfizer’s ad stands out for its striking use of videography, where the lack of dialogue allows the visuals and music to drive the emotion. The powerful music mix, transitioning from harsh Beastie Boys beats to soft, whispering tones, perfectly sways the audience’s emotions in a short time. The raw imagery of the child transforming his hospital environment into a victorious journey home is gripping and inspiring. The ad proves that, sometimes, storytelling through visuals and sound can have an even greater emotional impact than words.
Video Description: A young boy with cancer imagines his hospital surroundings transforming into a triumphant journey home.
Advertising in the Big Game
Nationally, it's well known that Super Bowl commercials come with a hefty price tag, making them accessible only to big-budget brands. However, on a local level, while still costly compared to standard broadcast TV spots, they are relatively more affordable.
*Local commercial cost based on 2025 pricing in the Norfolk-Portsmouth-Newport News Designated Market Area.
Wealthway Financial Advisors Debuts "Ripple" Commercial at Super Bowl
During this year’s Super Bowl kickoff, Wealthway Financial Advisors premiered their latest commercial in Hampton Roads, highlighting “The Ripple Effect” of smart financial decisions.
The ad emphasizes how strategic financial planning creates momentum, guiding you through life’s highs and lows. With Wealthway Financial Advisors as your anchor, you can navigate rough waters and stay on course for a secure future.
Christina's Favorite
The Google Pixel/Gemini ad really hit home. It showed a dad working on his resume, using AI to help him take the next step in his career. Simple, real, and emotional.
The best part? It wasn’t just about the tech—it was about how the tech helps people. No sci-fi robots. No over-the-top hype. Just a dad, figuring things out, with AI making the process a little easier.
That’s what made it work. It showed AI as a practical tool, not just a flashy feature. And it made Google feel more human in the process.
AI can be helpful for your business too. Learn how you can leverage AI for your business.
Video Description: Preparing for his upcoming job interview, a father uses Gemini to answer questions after working as a stay-at-home dad.
Mitzi's Favorite
The Jeep ad featuring Harrison Ford delivered a powerful and beautifully crafted message. Beyond its stunning visuals, the ad emphasized the value of freedom, honored service members who fight to protect it, and highlighted the importance of respecting one another despite differences.
Among the unity-focused themes present throughout the night, this ad stood out as especially impactful. The subtle humor at the end, with Ford whispering, “This Jeep makes me happy, even though my name is… Ford,” added a charming and memorable touch.
Video Description: Harrison Ford celebrates freedom, honors service members, and delivers a message of unity with a touch of humor.
Rene's Favorite
Liquid Death’s Safe for Work commercial was a brilliant move to shift brand perception. By addressing the common misconception that their product is an alcoholic beverage, the ad cleverly showed people in important professions—like doctors and referees —enjoying it “on the job.” This not only clarified that it’s just water but also highlighted the crispness and flavor variety in a fun, attention-grabbing way.
The ad was more than just entertaining; it reframed the brand as bold and playful while emphasizing its accessibility and versatility. In one commercial, Liquid Death successfully turned a misunderstanding into a memorable brand strength.
Video Description: Various scenes of workers drinking on the job, from police officers to referees, and even a school bus driver.
Make Your Message Memorable and Move Your Audience to Action
Creating a memorable commercial is about more than just entertainment—it’s about connecting with your audience and inspiring them to take action. The best ads leave a lasting impression while motivating viewers to engage with your brand, whether it’s making a purchase, sharing your message, or simply remembering your name.
If you’re in the Hampton Roads area and looking to produce a commercial or need expert video production, Rogers Advertising is here to help. Let’s work together to bring your vision to life and create a campaign that resonates and delivers results. Reach out today to get started!
