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Why Work With A Full-Service Advertising Agency

Why Work With A Full-Service Advertising Agency

by Christina Close | Jun 25, 2025 | Annual Planning, Digital Marketing, Marketing, Media Buying

When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...
Media Buying When Political Advertising Is Heavy

Media Buying When Political Advertising Is Heavy

by David Rogers | Mar 11, 2025 | Annual Planning, Marketing, Media Buying, Video Advertising

2025 will be another politically active year for candidates, parties, and special interest groups. What does that mean to non-political advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
8 Crucial Questions to Ask for Your 2025 Marketing Plan

8 Crucial Questions to Ask for Your 2025 Marketing Plan

by Rene Carling | Oct 14, 2024 | Annual Planning, Digital Marketing, Marketing

As you gear up to create your 2025 marketing plan, it’s crucial to approach the process with a strategic mindset. By asking the right questions, you can uncover valuable insights and lay a strong foundation for your marketing strategy. In this article,...
6 Essential Videos for Small Businesses

6 Essential Videos for Small Businesses

by Mitzi Andrews | Sep 8, 2024 | Annual Planning, Marketing, Video Advertising, Video Production

Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...
Who Am I – Defining Your Business’s U.S.P.

Who Am I – Defining Your Business’s U.S.P.

by Christina Close | Jun 9, 2024 | Annual Planning, Marketing

Philosophers have been trying to help people answer the question of “Who Am I” for centuries.  While answering this deeply personal question may seem impossible, answering this question for your business is absolutely attainable – and critical to marketing and growing...
8 Benefits From Hiring An Ad Agency

8 Benefits From Hiring An Ad Agency

by Christina Close | Sep 20, 2020 | Annual Planning, Marketing

Working with a good advertising agency provides you and your business with many benefits. While some shy away from agencies, fearful of cost, a deeper look into what a qualified agency provides demonstrates that hiring an ad agency is the best investment you can make...

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