by Christina Close | Jun 25, 2025 | Annual Planning, Digital Marketing, Marketing, Media Buying
When a business owner acknowledges that it is time to seek specialized help handling the advertising and marketing aspects of their business, there are several avenues to consider. Some companies seek to hire candidates internally to manage their marketing. This...
by David Rogers | Mar 11, 2025 | Annual Planning, Marketing, Media Buying, Video Advertising
2025 will be another politically active year for candidates, parties, and special interest groups. What does that mean to non-political advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
by Rene Carling | Oct 14, 2024 | Annual Planning, Digital Marketing, Marketing
As you gear up to create your 2025 marketing plan, it’s crucial to approach the process with a strategic mindset. By asking the right questions, you can uncover valuable insights and lay a strong foundation for your marketing strategy. In this article,...
by Mitzi Andrews | Sep 8, 2024 | Annual Planning, Marketing, Video Advertising, Video Production
Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...
by Christina Close | Jun 9, 2024 | Annual Planning, Marketing
Philosophers have been trying to help people answer the question of “Who Am I” for centuries. While answering this deeply personal question may seem impossible, answering this question for your business is absolutely attainable – and critical to marketing and growing...
by Christina Close | Sep 20, 2020 | Annual Planning, Marketing
Working with a good advertising agency provides you and your business with many benefits. While some shy away from agencies, fearful of cost, a deeper look into what a qualified agency provides demonstrates that hiring an ad agency is the best investment you can make...