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Media Buying When Political Advertising Is Heavy

Media Buying When Political Advertising Is Heavy

by David Rogers | Mar 11, 2025 | Annual Planning, Marketing, Media Buying, Video Advertising

2025 will be another politically active year for candidates, parties, and special interest groups. What does that mean to non-political advertisers who buy linear television on broadcast and cable TV? It means your marketing campaign may experience significant...
Creative Genius: 2025 Super Bowl Ads We Can’t Get Over

Creative Genius: 2025 Super Bowl Ads We Can’t Get Over

by Rene Carling | Feb 10, 2025 | Marketing, Video Advertising

The 2025 Super Bowl isn’t just about the action on the field—it’s a stage for the year’s most memorable and buzzworthy commercials. From laugh-inducing moments to tear-jerking narratives, this year’s Super Bowl Ads have once again proven their place as a pop culture...
6 Essential Videos for Small Businesses

6 Essential Videos for Small Businesses

by Mitzi Andrews | Sep 8, 2024 | Annual Planning, Marketing, Video Advertising, Video Production

Videos have become an essential tool for small businesses to connect with their audience, showcase their unique offerings, and leave a lasting impression. From educational videos to customer testimonials, each video type serves a specific purpose in engaging viewers...

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