While collaborating with our client, we identified inefficiencies in their SEM strategy employed by a previous agency. Through a thorough analysis, we discovered that the focus on broad match keywords led to irrelevant search terms, resulting in high CPLs and low CPCs – ultimately, the client was paying for unqualified leads.
By implementing targeted optimizations, we enabled the client to consistently obtain 40% of their monthly leads from SEM without increasing their spending, showcasing the importance of strategic SEM optimizations over mere budget allocation.