Understanding the true value of your social media audience is paramount for sustainable growth. Just as not all customers are equal, not all Facebook fans hold the same significance. Prioritizing quality over quantity is key.
A retailer with a distinct geographic footprint had been working with a firm who inflated their Facebook fanbase with out-of-market and irrelevant followers. Rogers Advertising’s team refocused their page, and were able to cultivate an engaged and relevant community to drive meaningful interactions and ultimately, business success. The local retailer now has one of the largest, relevant and engaging Facebook fanbases of all the parent-company’s markets.